The Mobile CRM Explosion

There was an interesting article on that caught my eye the other day about the quiet explosion of mobile CRM. The article states that while everyone in the CRM space has been focused on the emergence of social CRM (72.3% of those companies that have previously implemented a CRM solution are at least evaluating a social CRM) an emerging trend has quietly taken place within the CRM world – mobile CRM.

They point to two specific innovations during the past twelve months that have accelerated the growth in this area: Vendors introduction of methods to send actionable insights and knowledge to sale reps and managers and secondly the transformation of the iPad into acceptable use in the business world.

Fortune 500 companies are no longer dipping their toes into the water with this technology but developing robust business applications that integrate with their core operational systems. This explosion with pad computers is propelling rapid acceptance of the iPad and other mobile devices as a legitimate and almost fully featured workstation to be taken seriously in the business world and is becoming viewed as an important tool for presentations, demonstrations and on the go communications (email and chat).

Recently I was asked by a major New York fashion designer if I could personalize the experience of his customers (who typically spend up to $50,000 on his custom clothes each visit and features high profile celebrities and sports stars) by creating integration with Microsoft CRM and images of his client and what they have purchased. This way when they walk through his door they receive a personal assistant who caters to their needs and has in tow an iPad with everything they have purchased, what styles they like and look good in and even as much as key points in the clients life (birthdays, kids, hobbies, likes, dislikes, etc.) to show a detail that few can ever provide.

It’s easy to see the building of applications for an “on the go” solution are just beginning to emerge. Many of my friends and competitors in this field are seeing the value and have shifted much of their development efforts towards this platform. Even Microsoft CRM has the ability when customizing forms to create screens for the main form displayed on the computer and one for the mobile screen. Purchasing a solution today without mobile support is not a good business decision.


About e3consulting

Welcome to E3 Consulting. As proven experts implementing the latest CRM, ERP and Accounting Software in the Manufacturing and Distribution industries, we have made it the goal of our business to help our clients obtain the bottom line results their individual companies require. Educate, Enable and Empower For companies in the manufacturing and distribution industries, the ability to simplify their business operations is vital to their ability to succeed. E3 Consulting will provide the consultation; technology and the project management tools that companies need to improve their business processes and their bottom line. What We Do Does your company need a revamp of existing business systems? Do you have a technology project that is going beyond time and over budget? Are your costs out of control and productivity lagging? When you contact E3 Consulting, we take a hard look at the reality of your business operations and break it out into segments, to find out which aspects of your business process workflow need attention and which are working as they should be. It is our intent to look at your operations, your accounting, your workflow and your technology and create a cohesive plan that will have your business running effectively and efficiently. Our Process Every company runs differently, and it is those processes specific to your business combined with your workflow goals that give the staff at E3 Consulting the canvas we need to use our long history of business development, project management and technology to map out the path your company needs to follow to improve your bottom line. Think of your business like a lego block structure. Each block that is missing reduces the stability of your company. We can look at your overall operations and use our knowledge of the marketplace cutting-edge technologies to find the blocks that are missing from your overall business concept. We will introduce the right technology tools to improve your operations, and then continue in a project management position as necessary to ensure ongoing smooth operations. Our Experience E3 Consulting has a long and successful history of project management, business operations consultation and technology implementation and management within Manufacturing, Distribution, Service, Healthcare, Finance and Accounting businesses. Principal, Brad Tornberg, is a successful technical and business expert with an MBA in Finance from Farleigh Dickinson University and. He holds Microsoft Certifications for Customer Relationship Management (CRM) sales, implementation and training. He also has a series 6 and series 66 securities license and a New Jersey Life and Health License. He is well published having written many articles for The Practica
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