The Continuing Evolution of Social Media for Business

There was an interesting article in Destination CRM this week. Basically it confirms the facts that there is a rise in companies in the United States using social media as a means to get new business. The facts are as follows:

  • 50 percent of businesses in the U.S. use Web sites like Twitter to engage, connect with, and inform existing customers.
  • In the U.S., 55 percent of firms encourage their employees to join social networks like LinkedIn and Xing.
  • 38 percent of U.S. companies dedicate up to 20 percent of their marketing budgets to business social networking activities.
  • Globally, the survey reported a 7 percent increase in the proportion of businesses successfully recruiting new customers through social networks like Facebook.

It looks as if social networking has finally started to evolve from a “nice-to-have” to a “necessity” as the majority of businesses in the U.S. (69 percent), and internationally (74 percent) agree that social media activity is playing a bigger role in their marketing strategy. U.S. (64 percent) and global firms (61 percent) are also emphasizing the need for a balance of marketing media, confirming their belief that without a combination of traditional and digital techniques, marketing campaigns will not work.

Companies are realizing that while not yet a real big method for monetization; social networking is becoming a much more important part of the overall “mix” of marketing methods. As I always say however, beware of spending too much money on an evolving method of marketing and lead generation. Do not forget about all of the traditional methods (that still work by the way). Putting all of your eggs in one basket is not a good idea anymore it’s all about testing different mediums and different messages. Most clients I work with today now understand you can use the same message but have different mediums to deliver them to.


About e3consulting

Welcome to E3 Consulting. As proven experts implementing the latest CRM, ERP and Accounting Software in the Manufacturing and Distribution industries, we have made it the goal of our business to help our clients obtain the bottom line results their individual companies require. Educate, Enable and Empower For companies in the manufacturing and distribution industries, the ability to simplify their business operations is vital to their ability to succeed. E3 Consulting will provide the consultation; technology and the project management tools that companies need to improve their business processes and their bottom line. What We Do Does your company need a revamp of existing business systems? Do you have a technology project that is going beyond time and over budget? Are your costs out of control and productivity lagging? When you contact E3 Consulting, we take a hard look at the reality of your business operations and break it out into segments, to find out which aspects of your business process workflow need attention and which are working as they should be. It is our intent to look at your operations, your accounting, your workflow and your technology and create a cohesive plan that will have your business running effectively and efficiently. Our Process Every company runs differently, and it is those processes specific to your business combined with your workflow goals that give the staff at E3 Consulting the canvas we need to use our long history of business development, project management and technology to map out the path your company needs to follow to improve your bottom line. Think of your business like a lego block structure. Each block that is missing reduces the stability of your company. We can look at your overall operations and use our knowledge of the marketplace cutting-edge technologies to find the blocks that are missing from your overall business concept. We will introduce the right technology tools to improve your operations, and then continue in a project management position as necessary to ensure ongoing smooth operations. Our Experience E3 Consulting has a long and successful history of project management, business operations consultation and technology implementation and management within Manufacturing, Distribution, Service, Healthcare, Finance and Accounting businesses. Principal, Brad Tornberg, is a successful technical and business expert with an MBA in Finance from Farleigh Dickinson University and. He holds Microsoft Certifications for Customer Relationship Management (CRM) sales, implementation and training. He also has a series 6 and series 66 securities license and a New Jersey Life and Health License. He is well published having written many articles for The Practica
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