CRM and Social Media: Making Progress

My recent trip to the Microsoft Convergence Conference really put into perspective where the futures of business applications are evolving towards. The most obvious two are Cloud Computing and Social Media. Realizing that residual income streams can make as much money as selling software products, Microsoft continues to invest heavily in bringing all of their solutions into the cloud.

Showcased at the conference were Azure technologies, integrated into on-premise applications. Connectors taking cloud based data and bringing it into and conversant with applications such as Microsoft CRM and others is allowing installed and heavily leveraged Microsoft users a little flexibility and breathing room as well as choices in terms of how they want their applications served up. Users have the option of on premises or hosted applications depending on their circumstances and resource availability.

The new version of Microsoft CRM 2011 is great. You can use local outlook and integrate with the hosted solution. A simple program installed by the user allows for quick connectivity between the cloud based solution and the local Outlook installation. The hosted solution allows for rapid implementation and configuration without significant administration or any real technical expertise needed.

Tightly integrated with many .ISV Social Networking Solutions, the new Microsoft CRM now has a new role – that of listener. You have to listen to the social conversations, pick up on key data and then be able to turn it into Marketing and selling intelligence that is useful.

The ability to reduce the noise of some key social posts and be able to filter useful information from garbage will determine who in the end wins the business deal. Having this competitive advantage by using CRM to filter social conversations is the key to the monetization of social media and on line success.

What it comes down for you, the small business is: the trend today is moving towards the cloud and to social media. In a nutshell, you have many low cost options available to get in the game. It costs little if anything (except time) for you to have a presence online and a low-cost-to-own powerful business tools.

Choose wisely and beware when it comes to social media because it has yet to really monetize on the business side. Invest in but go slowly. It’s still the traditional marketing that works and works well. Social Media Marketing still emerging and the monetization for both B to C and B to B is still a work in progress.


About e3consulting

Welcome to E3 Consulting. As proven experts implementing the latest CRM, ERP and Accounting Software in the Manufacturing and Distribution industries, we have made it the goal of our business to help our clients obtain the bottom line results their individual companies require. Educate, Enable and Empower For companies in the manufacturing and distribution industries, the ability to simplify their business operations is vital to their ability to succeed. E3 Consulting will provide the consultation; technology and the project management tools that companies need to improve their business processes and their bottom line. What We Do Does your company need a revamp of existing business systems? Do you have a technology project that is going beyond time and over budget? Are your costs out of control and productivity lagging? When you contact E3 Consulting, we take a hard look at the reality of your business operations and break it out into segments, to find out which aspects of your business process workflow need attention and which are working as they should be. It is our intent to look at your operations, your accounting, your workflow and your technology and create a cohesive plan that will have your business running effectively and efficiently. Our Process Every company runs differently, and it is those processes specific to your business combined with your workflow goals that give the staff at E3 Consulting the canvas we need to use our long history of business development, project management and technology to map out the path your company needs to follow to improve your bottom line. Think of your business like a lego block structure. Each block that is missing reduces the stability of your company. We can look at your overall operations and use our knowledge of the marketplace cutting-edge technologies to find the blocks that are missing from your overall business concept. We will introduce the right technology tools to improve your operations, and then continue in a project management position as necessary to ensure ongoing smooth operations. Our Experience E3 Consulting has a long and successful history of project management, business operations consultation and technology implementation and management within Manufacturing, Distribution, Service, Healthcare, Finance and Accounting businesses. Principal, Brad Tornberg, is a successful technical and business expert with an MBA in Finance from Farleigh Dickinson University and. He holds Microsoft Certifications for Customer Relationship Management (CRM) sales, implementation and training. He also has a series 6 and series 66 securities license and a New Jersey Life and Health License. He is well published having written many articles for The Practica
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One Response to CRM and Social Media: Making Progress

  1. moshe says:

    very good post, cloud computing is the bazz today, And this important that Microsoft now is also in this market,

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