The Fast Paced World CRM and Mobile Marketing

Is your client base made up of busy executives, small business owners or other on-the-go professionals? Maybe you market to consumers? Both of these groups fall into the realm of mobile marketing, and your CRM system is in place to give you the data you need to start a mobile marketing plan.

Mobile marketing is a powerful tool for any business interested in keeping their contacts “in the know” about upcoming events, on-location deals or time-sensitive promotions, allowing them to reap the most response for each of their marketing efforts. With the wealth of data available to you in your Customer Relationship Management system, compiling the perfect contact database for your mobile marketing plan should be an easy feat.

Step 1

Look at your marketing segments. We have talked before about how CRM can drive your marketing segmentation, and now’s the time to drill down into your chosen list to see which client records include cell phone numbers. Got it? Good, now on to step two.

Step 2

Like most marketing, you’ll be more successful if you get permission before sending it and since you already have your contacts addresses, sending out a postcard to those members of your CRM database cell phone list offering them an incentive to join your other mobile marketing contacts is easy enough to do.

Offer a monthly contest, maybe give them a free content download that will benefit their business when they sign up. No matter your offer, make it about your clients’ needs, not about your need to market to them.

On the postcard marketing piece, state your offer and have them text in a specific code that will allow your mobile marketing plan to include them in your mobile marketing plan. Using services like txtwire or 365interactive can help you set up your mobile marketing plan simply and quickly.

Step 3

Keep your mobile marketing efforts growing by sending out new signup postcards to new contacts you place in your CRM database on a monthly basis so you keep your clients and prospects aware of the benefits of receiving text messages about your latest and greatest deals.


About e3consulting

Welcome to E3 Consulting. As proven experts implementing the latest CRM, ERP and Accounting Software in the Manufacturing and Distribution industries, we have made it the goal of our business to help our clients obtain the bottom line results their individual companies require. Educate, Enable and Empower For companies in the manufacturing and distribution industries, the ability to simplify their business operations is vital to their ability to succeed. E3 Consulting will provide the consultation; technology and the project management tools that companies need to improve their business processes and their bottom line. What We Do Does your company need a revamp of existing business systems? Do you have a technology project that is going beyond time and over budget? Are your costs out of control and productivity lagging? When you contact E3 Consulting, we take a hard look at the reality of your business operations and break it out into segments, to find out which aspects of your business process workflow need attention and which are working as they should be. It is our intent to look at your operations, your accounting, your workflow and your technology and create a cohesive plan that will have your business running effectively and efficiently. Our Process Every company runs differently, and it is those processes specific to your business combined with your workflow goals that give the staff at E3 Consulting the canvas we need to use our long history of business development, project management and technology to map out the path your company needs to follow to improve your bottom line. Think of your business like a lego block structure. Each block that is missing reduces the stability of your company. We can look at your overall operations and use our knowledge of the marketplace cutting-edge technologies to find the blocks that are missing from your overall business concept. We will introduce the right technology tools to improve your operations, and then continue in a project management position as necessary to ensure ongoing smooth operations. Our Experience E3 Consulting has a long and successful history of project management, business operations consultation and technology implementation and management within Manufacturing, Distribution, Service, Healthcare, Finance and Accounting businesses. Principal, Brad Tornberg, is a successful technical and business expert with an MBA in Finance from Farleigh Dickinson University and. He holds Microsoft Certifications for Customer Relationship Management (CRM) sales, implementation and training. He also has a series 6 and series 66 securities license and a New Jersey Life and Health License. He is well published having written many articles for The Practica
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