CRM and Small Business Marketing: It’s a Progressive Relationship

Your business relies on your return-customer base even more than it does your new clientele. The fact is, return clients are more apt to make purchases and turn to your brand for their needs. With this in mind, your CRM system needs to be managed effectively to be sure that you can cater to that return customer base as effectively, and as often, as you can. The question for most small business owners is, how?

You and your staff painstakingly manage your client records in a timely fashion, you know all you need to know about their needs and they are happy to return to you when they have one. All well and good, but as any business owner knows, the key to business is capitalizing on those sure-thing deals as often as you can. Repeat business is only as good as its frequency when you plan to use it as the base upon which you grow your company. That being said, how can you effectively make use of all that up-to-date contact information in your database to increase sales?

Think of your CRM system as the perfect precursor to your business marketing plan. It houses all the data you need to target your next marketing campaign to any segment of your existing client base. Take a look at your existing clients through your customer relationship management and you can see their buying habits, their timelines for purchase as well as see any trends that exist within those facts. You can see their lifespan with your company and track any notes from conversations in which they may have noted interests or concerns with products.

With all this information, you can segment your existing clients by their product interests, by their purchasing timeline with your company, by their buying habits or by those extended notes that may show other trends. It is with these criteria that you can divide your client list and then determine the segment or segments you intend to market to.

Base your business marketing on your clients’ needs, not those of your business. Using the data from your CRM segmentation, you can determine what product or promotion you can offer to increase your sales with that particular group.

As your clients’ needs and habits change, so will your segments as well as your marketing approach. The CRM-marketing relationship grows and progresses as you continue to closely follow and react to the needs of your clients.


About e3consulting

Welcome to E3 Consulting. As proven experts implementing the latest CRM, ERP and Accounting Software in the Manufacturing and Distribution industries, we have made it the goal of our business to help our clients obtain the bottom line results their individual companies require. Educate, Enable and Empower For companies in the manufacturing and distribution industries, the ability to simplify their business operations is vital to their ability to succeed. E3 Consulting will provide the consultation; technology and the project management tools that companies need to improve their business processes and their bottom line. What We Do Does your company need a revamp of existing business systems? Do you have a technology project that is going beyond time and over budget? Are your costs out of control and productivity lagging? When you contact E3 Consulting, we take a hard look at the reality of your business operations and break it out into segments, to find out which aspects of your business process workflow need attention and which are working as they should be. It is our intent to look at your operations, your accounting, your workflow and your technology and create a cohesive plan that will have your business running effectively and efficiently. Our Process Every company runs differently, and it is those processes specific to your business combined with your workflow goals that give the staff at E3 Consulting the canvas we need to use our long history of business development, project management and technology to map out the path your company needs to follow to improve your bottom line. Think of your business like a lego block structure. Each block that is missing reduces the stability of your company. We can look at your overall operations and use our knowledge of the marketplace cutting-edge technologies to find the blocks that are missing from your overall business concept. We will introduce the right technology tools to improve your operations, and then continue in a project management position as necessary to ensure ongoing smooth operations. Our Experience E3 Consulting has a long and successful history of project management, business operations consultation and technology implementation and management within Manufacturing, Distribution, Service, Healthcare, Finance and Accounting businesses. Principal, Brad Tornberg, is a successful technical and business expert with an MBA in Finance from Farleigh Dickinson University and. He holds Microsoft Certifications for Customer Relationship Management (CRM) sales, implementation and training. He also has a series 6 and series 66 securities license and a New Jersey Life and Health License. He is well published having written many articles for The Practica
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One Response to CRM and Small Business Marketing: It’s a Progressive Relationship

  1. Pingback: Group Catalyst Program – 1: Leverage Your Existing Marketing Assets |

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