Monthly Archives: April 2011

CRM and Email Marketing

Your contact database in your CRM system isn’t just a list of those all-important names and numbers attached to your clients and prospects; it’s the key to launching a successful email marketing plan. As mentioned in our previous post discussing … Continue reading

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CRM and Marketing Strategy

It’s been discussed how a current customer relationship management system, CRM, can effectively allow the creation of a target market segmentation as the first step of a small business marketing strategy. This segmentation answers the WHO aspect of building a … Continue reading

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Get Specific with your Marketing Target: CRM and Marketing Segmentation

Our last post covered an overview of the progressive relationship between CRM and your business marketing campaign. Now, we’re going to delve a little further into how CRM records drive effective market segmentation. ___________________________ Selecting your target market for a … Continue reading

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CRM and Small Business Marketing: It’s a Progressive Relationship

Your business relies on your return-customer base even more than it does your new clientele. The fact is, return clients are more apt to make purchases and turn to your brand for their needs. With this in mind, your CRM … Continue reading

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